The digital age has transformed the art of selling. Video calls now serve as a primary platform for sales professionals to connect with potential clients and close deals. However, these virtual interactions often lack a crucial element of face-to-face communication: eye contact. Eye contact enhances the speaker's likability and honesty (Beebe, 1980), improves performance on tasks after interpersonal communication (Hietanen, Helminen, & Lyyra, 2016), and makes turn-taking in multi-party calls more efficient (Vertegaal, van der Veer, Vons, & Apps, 2000).
The iContact Camera addresses this gap in virtual communication. It aligns the web camera with the person you're speaking to, creating a more natural, face-to-face-like interaction. This innovative technology significantly enhances video calls by preserving eye contact, a fundamental aspect of human communication.
A study by McNelley found that 88% of individuals preferred video communication that facilitated eye contact, while only 12% did not. This preference stems from the numerous benefits of eye contact in communication. For example, college students improved their performance on a task by 39% when their instructor maintained eye contact with the camera during a virtual lecture (Fiorella, Stull, Kuhlmann, & Mayer, 2018).
Moreover, people recall presented information 23% more effectively when they perceive eye contact during virtual presentations (Fullwood & Doherty-Sneddon, 2006). This suggests that the iContact Camera can enhance the effectiveness of virtual sales pitches and presentations by facilitating eye contact, and improving information retention among potential clients.
In addition, the iContact Camera can help sales professionals build stronger relationships with their clients. When a salesperson maintains eye contact during a video call, it signals to the client that they are attentive and interested in what the client has to say. This can lead to a more meaningful and productive conversation, crucial in building trust and rapport with clients.