Ameriprise Financial Services

Trust is the foundation of every client relationship in the financial services industry. But when those conversations shift from in-person to virtual, maintaining that same level of connection becomes harder. For Private Wealth Advisors at Ameriprise Financial Services, creating trust through the screen required more than just sound advice - it required the ability to make eye contact.

The Challenge of Building Trust in Virtual Meetings 

While virtual meetings provide convenience and flexibility, they also introduce barriers to authentic connection. Standard webcams, often positioned above or to the side of the screen, make natural eye contact nearly impossible. For financial advisors, this lack of direct engagement can reduce client confidence, hinder communication, and weaken long-term relationships - particularly in high-stakes conversations about money, retirement, and life goals.

The iContact Camera Pro was easy to set up, and the investment in better eye contact to increase trust for my clients was an easy spend.

Private Wealth Advisor, Ameriprise Financial Services

Why Eye Contact Matters in Financial Services

Eye contact is more than a visual cue - it’s a signal of credibility, attentiveness, and empathy. In fact, 88% of people say they prefer video calls that include real eye contact, and studies show that it can improve information recall by 23%. For advisors at Ameriprise, who help guide clients through some of their most important decisions, that kind of connection is invaluable.

By enabling natural eye alignment, the iContact Camera Pro helps create a more personal, trustworthy atmosphere during virtual consultations - turning standard video meetings into meaningful conversations.

88% of people prefer video communication with eye contact.

A High-Trust Tool for High-Stakes Conversations

The iContact Camera Pro combines premium build quality with intuitive plug-and-play functionality, making it easy for financial advisors to integrate into their existing setup. For Ameriprise's financial Advisor the benefits were immediate - not just for himself, but for his clients. In a profession where trust is everything, the iContact Camera Pro is proving to be a powerful investment. For advisors at Ameriprise, it’s helping strengthen relationships, enhance communication, and deliver a more engaging experience - every time they look their clients in the eye.