Baxter International

Baxter International Inc is a global leader in healthcare solutions, and like many organizations today, its teams rely on remote communication platforms like Zoom and Microsoft Teams to collaborate across departments and time zones. But with long hours of video calls becoming the norm, maintaining meaningful engagement is a growing challenge. For executives, the iContact Camera Pro offered a simple but powerful solution.

The Challenge of Sustained Engagement in Long Virtual Meetings

At Baxter, remote work demands high levels of communication, collaboration, and attention to detail. However, standard webcams often limit visual interaction, making it hard for team leaders to maintain connection during extended video calls. As meetings stretch over 12-hour days, lack of eye contact and poor positioning can result in disengagement, reduced focus, and weakened team cohesion.

After using the iContact Camera Pro during my 12+ hours of Zoom and Teams calls, I noticed a big improvement in my connection with others. The level of engagement changed noticeably after just one day of using it. 

Senior Director, Baxter International Inc.

Why Eye Contact Matters in Remote Team Leadership 

In a virtual work environment, natural eye contact is more than a visual cue - it’s essential for building trust, maintaining presence, and driving team energy. Research shows that 88% of individuals prefer video communication that includes direct eye contact. That preference directly influences how engaged and connected teams feel, especially when meetings are long and frequent.

With the iContact Camera Pro, Baxter’s leaders are able to meet their teams at eye level, creating a more interactive and focused virtual meeting experience.

88% of people prefer video communication that includes eye contact—boosting team focus and cohesion.

A Reliable Tool for a High-Performance Remote Culture

Designed for professionals who spend hours on video calls, the iContact Camera Pro delivers premium video quality, intuitive positioning, and a plug-and-play setup. For Baxter's Senior Director, the results were immediate: better team engagement, clearer communication, and a noticeable lift in meeting energy. As remote work continues to evolve, tools that restore human connection in virtual spaces are becoming indispensable. At Baxter, the iContact Camera Pro is helping leaders foster stronger teams, drive collaboration, and sustain productivity - one focused conversation at a time.