City of Santa Monica

In the public sector, communication is everything - especially when it comes to earning trust, presenting ideas clearly, and leading community initiatives. For Directors at the City of Santa Monica, virtual meetings and interviews had become a regular part of her work. But standard webcam setups often left something critical behind: the ability to truly connect. That changed with the introduction of the iContact Camera Pro.

The Challenges of Virtual Communication in Government

In-person interactions remain the gold standard for building trust and rapport, but for government officials, they’re not always practical. From budget reviews to candidate interviews to public-facing presentations, much of today’s civic communication happens over video. Unfortunately, traditional webcam configurations don’t support natural eye contact - especially when used with laptops or large displays. The result: even important conversations can feel distant, awkward, or impersonal.

We love our iContact Camera - what a major difference it makes! I recently had an important interview online and the iContact Camera Pro really allowed me to connect with the interview panel, make direct eye-contact, and create excellent rapport and intimacy.

Director, City of Santa Monica

Why Eye Contact Matters in Public Service

When eye contact is present, conversations become more memorable, more trustworthy, and more persuasive. Research shows that direct visual engagement can improve task performance by 39% and enhance information recall by 23%. These benefits are especially valuable in public sector roles, where relationship-building, transparency, and collaboration are essential.

For the Director and her colleagues, the iContact Camera Pro offered an immediate, meaningful upgrade - one that helped bring warmth and human connection back to virtual interactions, even in high-stakes or high-pressure settings.

Eye contact can improve information recall by 23% and boost performance by 39%.

A Smart, Reliable Tool for Government Teams

The iContact Camera Pro’s plug-and-play functionality made it easy for the Director and her team to integrate the camera into their existing workflows. With premium video quality, intuitive positioning, and no need for extra software or training, it became a seamless part of every virtual interaction. In a field where clarity and connection matter more than ever, government professionals are finding that the right tools make all the difference. For the City of Santa Monica, the iContact Camera Pro is helping create stronger virtual rapport, clearer communication, and more effective public service - one video call at a time.